Socionomics and Social Mood

Changes in social mood precede changes in the markets, the economy, politics and more. Understanding this insight equips you to anticipate major shifts in trends and capitalize on lucrative opportunities before most people see them coming. Content provided by EWI's affiliated research organization, the Socionomics Institute.


PTPC: Midterms Recap & 2024 Election Preview

A "red wave" that didn't come ashore. A strong show for the status quo. A Senate hold for Democrats and a narrow House majority for Republicans. Let's make sense of the 2022 U.S. midterm elections and then look ahead to the 2024 presidential race.

Video Mood Riffs: Yacht Clubbing & Dirty Fashions

Let's talk luxury. Specifically, a tale of two luxury brands. One recently made a splash by launching an upscale cruise line, while the other made a splash of a different kind with its muddy runway design at Fashion Week. What does the social mood trend tell us about the prospects for each? The latest installment of Video Mood Riffs brings you the answer.

Did Covid Cause the Cruise Line Crash?

No doubt the pandemic threw a wrench into the cruise industry's operations. But is that where cruise lines' troubles began? See the answer in one revealing chart.

PTPC: What Does the Stock Market's Trend Say About the Midterm Elections?

Calling all U.S. politics fans: Are you ready for the 2022 midterm elections? Get the socionomic scoop on the types of candidates likely to be popular, campaign strategies that can capitalize on the mood of the country, and tips on how to use socionomics to win an election on a shoestring budget. (Recorded Feb. 15, 2022)

Local Can Be Lucrative in a Bear Market

In a bull market, investment and business opportunities seem to be everywhere, to the point they're almost hard to miss. Bear markets, on the other hand, are more challenging. Even so, the opportunities are there -- if you know where to look.

PTPC: Horror Movies and Horror Markets

From Dracula to Rosemary's Baby to The Texas Chainsaw Massacre and beyond, see how the negative social mood behind bear markets has whetted the public's appetite for fright-filled films. Plus, Matt and Robert take a walk down memory lane to show you the first time socionomics reached a national audience.

Bear Market Business Opportunities: Get ‘Em While They’re Hot

Your portfolio might be ready for the bear market, but what about your business and career? Get actionable insights that can help you prepare for a bear-market business environment in the special webinar, “Your Best Bear Market Business Opportunities.”

Video Mood Riffs: War Reparations & Fed Fallout

International politics is heating up. While Russia and Ukraine continue to capture the headlines, see the socionomic story behind a spat between two European countries that foretells of trouble to come in the EU if mood were to grow more negative. Plus, discover how a socionomic perspective could have helped central bank leaders to manage their reputations and go out on top.

The Great Reset: What Is It & Where Did It Come From?

You've probably heard pundits pontificate about the Great Reset. But what is it exactly? Where did it come from? And is it necessary? Get answers to these questions and more.

Video Mood Riffs: Munster Markets & 'Great Resignation' Becomes 'Great Regret'

Today, signs of shifting mood are all around. Yes, there’s the volatility in the stock market, political drama, and so on. But one pop culture phenomenon bears watching as well: the return of the Munsters. The sitcom about a family of monsters is making a cinematic comeback, and it’s a more significant development than you might think. Discover why in the latest installment of Video Mood Riffs.

How to Predict the Next Enron, Madoff and Lehman

In 2001, the collapse of energy giant Enron rocked the markets for months. In 2009, the Bernie Madoff scandal shattered investors' confidence and caused stock prices to plummet. That is, if you buy the flawed, conventional narrative. See an unconventional take on major financial scandals and learn how to anticipate when the next wave of massive market misdeeds will come to light when you watch this video excerpt from the just-published Global Market Perspective.

PTPC: What About the "When" of Saying "I'm Sorry"?

When we say, "I'm sorry," usually we're apologizing for something that we've personally done. But societies occasionally issue a collective apology for dirty deeds done long ago, perhaps by no living individual. The timing of these "apologies at scale" has an intriguing relationship to the stock market's action, as you'll discover in this clip from the Pop Trends Price Culture videocast.

Video Mood Riffs: From Shortage to Surplus & Names That Get Things Done

Remember all those headlines from a year ago about bare shelves and shortages galore? Well, now suppliers have the opposite problem: too much inventory. Discover how trends in social psychology led to the reversal of retailers' fortunes. Plus, learn how the mood of the country shapes trends in baby names. It's all in the latest edition of Video Mood Riffs.

BOOM! The Supersonic Indicator

Supersonic flight is making a comeback. And the timing couldn't be better. Our Head of Global Research explains why.

Should We Stay or Should We Go?

"Do you think your state would be better off or worse off if it left the United States and became an independent country?" Here's the socionomic perspective...