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Pop Trends, Price Culture

How this Professor Makes 'Fascinating' and 'Accounting' Work in the SAME Sentence

Updated: June 24, 2015

Dr. Dennis Elam is a tenured professor of accounting at Texas A & M University, San Antonio. He is an expert in finance, yet Professor Elam blows up stereotypes about the accounting profession. He's incredibly well versed in popular culture: his insights go from Richard Pryor, to themes in cinema, to the "mob museum" in Las Vegas. And, as we learned in conversation with Professor Elam, he actually applies socionomics in his curriculum for accounting -- students love it.

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Pop Trends, Price Culture

Pop Trends, Price Culture is the podcast with strong opinions and strong language about the intersection of psychology and markets. You can download or listen online (it's free). Host Robert Folsom presents real people and real stories with as they meet in the crossroads of mood and markets.

Robert Folsom has covered politics, popular culture, economics and the financial markets for more than 25 years, via print, radio, video and digital content. Robert has served as a writer and editor with Elliott Wave International since 1992. From 2000 to 2007, his 5-day per week blog on built an investor readership of some 70,000, who read Robert's unique perspective on everything from media follies to mass psychology to under-reported facts about investing.