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An Explanation of the Pokémon Go Craze You Won't Hear Elsewhere

Updated: July 22, 2016

Why are so many people are playing Pokémon Go? For starters, it's lighthearted fun. Catching Pokémon is kind of like when you chased fireflies as a kid -- they're cool. You want to catch 'em, not kill 'em. And, hordes of Millennials are playing Pokémon Go out of nostalgia: They grew up on Pokémon and now it's on their single-most indispensable device -- the cell phone. Less obvious is the peer pressure -- which is a watered down way of describing social mood. Yes, I'm going there. And I can credibly say that we started "going there" with Pokémon back in 1999...

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Pop Trends, Price Culture

Pop Trends, Price Culture is the podcast with strong opinions and strong language about the intersection of psychology and markets. You can download or listen online (it's free). Host Robert Folsom presents real people and real stories with as they meet in the crossroads of mood and markets.

Robert Folsom has covered politics, popular culture, economics and the financial markets for more than 25 years, via print, radio, video and digital content. Robert has served as a writer and editor with Elliott Wave International since 1992. From 2000 to 2007, his 5-day per week blog on elliottwave.com built an investor readership of some 70,000, who read Robert's unique perspective on everything from media follies to mass psychology to under-reported facts about investing.