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Your “Investing” Brain vs. Your “Shopping” Brain: Guess Which One Wins?

by Bob Stokes
Updated: November 28, 2017

 

The 2017 holiday season begins: Shoppers literally FIGHT for bargains. Yet, at the same time, stock market investors do the opposite -- they FLEE from bargains. What's up with these opposing behaviors?

Well, this "dichotomy" can be explained by examining OUR OWN BRAIN.

Ever heard of the basil ganglia? It's the part of the brain that says "GET ME OUT OF HERE" when stock market prices are a bargain, and "GOT TO BUY" when stock prices are at record highs. In other words, to follow this primitive part of your brain can and does lead to massive stock market losses.

There is a way to thwart your basil ganglia -- and it's called the Elliott Wave Principle.

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