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When Cars are Stars: Social Mood and Auto Performance

by Matt Lampert
Updated: October 18, 2017

 

Anticipate major social changes and gain a better understanding of trends -- from fast cars to superstars and from sex to the cineplex.

Suppose YOU could understand why stars who rule the airwaves and movie screens one minute can be catapulted to obscurity the next. And why genres of TV shows become popular overnight. How and why trends fluctuate in the attendance of sporting events.

Robert Prechter's title, Socionomic Studies of Society and Culture, rewrites the book on what makes pop culture popular.